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Intero at the 2011 N.A.R. Expo

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We were very excited to showcase for the first time at the 2011 Realtors® Conference & Expo on November 11-14th in Anaheim, CA! Our booth was modeled after our contemporary and fresh concept of a real estate office reinvented, known as Andare.

At NAR we were able to spread the word about Intero to people from around the world, as well as keep everyone informed online with a LIVE STREAM of conversations between our leaders and leaders we met at the convention on our Facebook page.

Thank you to everyone who stopped by, helped and showed their support!

Check out some photos from the weekend:


Real Estate Company To Expand In Region

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Intero Folsom Lake and Intero El Dorado Hills are featured in the October 12, 2011 Sacramento Bee newspaper article.

WEDNESDAY, October 12, 2011

By: Rick Daysog
Sacramento Bee

Despite the sluggish local housing market, a major Silicon Valley real estate firm said it is expanding in the Sacramento area.

Intero Real Estate Services opened its first local office in Folsom in June and its second in El Dorado Hills in August. Under an area development agreement with locally based Kaizen Real Estate, Intero said it plans to expand to as many as 16 offices in the Sacramento region over the next four years.

Intero’s two local offices employ 21 people.

“As a significant number of Sacramento residents transition to and from Silicon Valley, the Sacramento area is a perfect market for Intero,” said David Bicknell, Kaizen’s president.

Founded in 2002, Intero lays claim as the largest and fastest-growing real estate firm in Silicon Valley. The company, which has over 2,000 employees, pioneered the use of small offices that rely on high-tech innovations to market properties.


Hope in Housing Gap

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David Bicknell, broker and owner of Intero Folsom Lake, is featured in the October 16, 2011 Sacramento Bee newspaper article.

SUNDAY, October 16, 2011

By: Phillip Reese and Rick Daysog
Sacramento Bee

Twenty-nine cents on the dollar.

That’s what homebuyers now pay for a typical house in the Sacramento region compared to buyers in San Francisco. And if history is any guide, that mounting price gap could have a big impact on Sacramento’s housing market and economy in the not-too-distant future.

The last time the spread between Bay Area median prices and Sacramento median prices grew so big was a decade ago, just before tens of thousands of Bay Area transplants arrived in Sacramento, turning a healthy housing market into a bona fide boom.

Since then, that wave of transplants has slowed to a drip, with barely more residents relocating from the Bay Area to Sacramento than heading in the other direction.

Several local real estate experts and economists said they don’t expect to see another approaching fleet of U-Haul trucks quite yet, with the possible exception of a few being driven by carefree retirees.

“It’s a different market now,” said Suzanne O’Keefe, a Sacramento State economics professor. “Everyone is more cautious. The housing market isn’t going to rebound quickly because people move from the Bay Area.”

O’Keefe and others note that the local job market is stalled; cheap housing is available elsewhere; and many Bay Area residents already cashed out home equity during the boom. Just as key: Bay Area home prices are less expensive than they have been in years. A San Francisco condo worth $1 million in 2005 would sell today for about $840,000.

But even if Bay Area transplants aren’t about to swoop into Sacramento tomorrow on white horses, many expect their numbers to increase, helping to put a floor on falling home prices. To bolster their case, these optimists point to past trends.

The San Francisco and Sacramento housing markets are closely entwined. Growing price differences between the two areas preceded and fed the last two housing booms.

The calculus is simple: Bay Area residents see their modest homes sell for immodest prices, and decide to cash out and buy quasi-mansions in Sacramento.

Right now, the median home price in the Sacramento region is about $185,000, according to data from Wells Fargo and the National Association of Home Builders. In San Francisco-Marin-San Mateo, it’s $630,000. In the San Jose area, it’s $454,000.

David Bicknell, the local franchisee for Intero Real Estate Services, is putting money behind his premonitions of a coming influx. His company recently opened offices in Folsom and El Dorado County and plans more expansion.

“More and more people are able to move to the Sacramento area,” Bicknell said.

Influx of equity-rich retirees seen

Bicknell is encouraged by the local tech sector, which he believes is rebounding.

Intel Corp., one of the local region’s largest private employers, recently hired 368 new workers at its Folsom campus, reversing more than a decade of downsizing.

The new hires increased Intel’s local workforce by about 6 percent to 6,515 workers. Many are recent college graduates who have relocated to the region, the company said.

Tech company Bloo Solar of El Dorado Hills plans to hire another 40 or so workers over the next several years as it expands its solar manufacturing plant.

“We see this as a continuing trend,” Bicknell said. “The homes are nice, the schools are good, and the cost of living is so much lower.”

Retiring Bay Area baby boomers are just as important to Bicknell’s strategy.

The last generation of retirees largely drove the big influx from the Bay Area to Sacramento 10 years ago. The town of Lincoln quadrupled in size during that boom, partly because of senior citizens arriving from places like Santa Clara County.

Assuming they have a pocket full of cashed-out equity, retirees might not worry as much as others about Sacramento’s difficult economy.

“There’s a lot of potential out there for the active adult market,” said Dean Wehrli, a senior manager at John Burns Real Estate Consulting. “That part of the market is increasing, and it’s going to be like that for 20 years.”

Granite Bay Realtor Eve Fenstermaker said she has noticed more interest from prospective Bay Area buyers since last spring. She gave the example of a client who lives in the exclusive Blackhawk area of Contra Costa County. Two years ago, the woman balked at moving because of declining prices in her neighborhood – and corresponding lost equity. With prices recovering, she is considering Sacramento.

“If you can sell your house in the Bay Area for $900,000 and can buy a comparable house here for $725,000, why wouldn’t you do it?” Fenstermaker said.

Douglas Booher, a 34-year-old Southwest Airlines pilot based in Oakland, recently looked at several homes in Folsom and El Dorado Hills. He likes the schools and the proximity to Lake Tahoe.

“If we can live in Sacramento in a nice home – maybe not our dream home, but a nice home – then we will have more money left to play with,” said Booher, who rents in Clayton and spends much of his time on the road. “It’s worth the two-hour drive once a week.”


An Audience With Internationally Acclaimed Real Estate ‘Top Gun’ and Property Business Guru Gino Blefari

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Mike Bidwell is delighted to offer you this unique chance to attend a special event being hosted by Intero UK in association with the Guild of Professional Estate Agents and Fine & Country to spend an afternoon packed with insight and discussion focusing on the challenges currently being faced by the UK estate agency profession and the outlook for the property market place in the future.

Intero UK is an independent estate agency brand for independent estate agents bringing together the value of the best of the Guild’s networking knowledge and marketing tools with the strength of a hugely successful brand and all of the advantage that we have already seen this bring for the membership of Fine & Country in the upper quartile of the market place.

Gino Blefari will share his thoughts on how estate agents can not only survive but also thrive through collaboration yet without losing their independence or identity.

The event will incorporate sessions geared towards Intero UK’s brand positioning, marketing and I.T. including its unique and innovative social media strategy. Learn new concepts, techniques and initiatives designed to help you earn greater market share and enjoy increased profitability.

Intero aims to become an effective specialist ‘executive’ property network successfully combining a superb suite of tried and tested marketing tools and ground-breaking technology with the power of a national brand.

Please respond quickly as spaces are limited and are being allocated on a strictly first come, first served basis.

Venue: Central London
Date: 24th October
Time: 2.30pm – 6pm
RSVP: clientservices@interouk.com

The event will be followed by a dinner hosted by Malcolm Lindley, Managing Director of GPEA Ltd.


Intero voted the Best Real Estate Company in Silicon Valley

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On June 26, 2011 the San Jose Mercury News published the results of the 2011 San Jose Mercury News Best of Silicon Valley survey and Intero Real Estate Services, Inc. was voted the Best Real Estate Company in Silicon Valley

The real estate company you choose matters.

Choose the Best.

Thank you for voting Intero Real Estate Services, “Silicon Valley’s Best Real Estate Company.” And thank you for making us the top company by market share for the first time ever this year. We appreciate your votes – and your trust.

Get to know us…

interoreblog.com
Candid talk and hard numbers on the Silicon Valley housing market, from the people who know.

interomojo.com
Inspiration and technology tips for serious real estate professionals.


Intero Hong Kong collaborates with Elijah Investment Management Consulting Co, Ltd.

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Leading brokerage company and investment consulting firm bring U.S. properties to interested Chinese investors

Cupertino, California – (June 30, 2011) – Intero Hong Kong of Intero International Franchise Services, LLC, announced that is has expanded its network in the Asia-Pacific region through a collaboration with Elijah Investment Management Consulting (Shanghai) Co, Ltd, whose primary mission is to provide one-stop services for mainland Chinese clients to fulfill their quests to immigrate, settle down with schools (for families with school-age children), and purchase their new homes in the United States, Canada, United Kingdom, and other countries.

Together with Elijah Investment Management Consulting Co, Ltd., Intero Hong Kong General Manager, Kenny Lo will liaison for Chinese investors interested in acquiring U.S. investment properties. Lo, an Intero real estate agent, has incredible knowledge of both markets and cultures. With this he is a great resource for investors, bridging the Pacific Divide.

“I’m very pleased to have the honor and opportunity to work closely with Elijah Investment and its managing director Shirley Liu in particular. With Elijah Investment’s business connections and fundamental understanding of what the local Chinese buyers want, together we can attract investors from Hong Kong and across the Pacific region to U.S. properties,” says Kenny Lo, General Manager of Intero Hong Kong. “In partnership with an internationally recognized financial institution providing loans for overseas buyers, we just successfully completed inaugural live property seminars in Shanghai and Nanjing promoting high-end properties in the U.S. As of today, we’ve already scheduled some attendees for property tours in California starting this summer. I look forward to close the initial deals through this Elijah Investment collaboration, while anticipating our business momentum to grow.”

“This opportunity couldn’t have come at a better time,” Robert Moles, chairman of Intero adds. “A number of Chinese investors are already waiting to take advantage of opportunities in U.S. and Bay Area real estate markets in particular. The Asia-Pacific region’s economic growth, high real estate prices and rising currencies relative to the U.S. dollar have created a lot of interest in U.S. properties.”

“This collaboration allows us to seek opportunities to expand abroad and represents the Intero commitment to solidifying a global brand presence, a necessary element to thrive and innovate in a real estate business,” concludes Intero Real Estate Services, Inc. President and CEO, Gino Blefari.

About the Intero® brand

Founded in 2002, Intero Real Estate Services, Inc. has quickly become one of the premier real estate brands in the U.S. In 2004, Intero Franchise Services Inc. began franchising and currently is operating in many of the western states. In 2009, Intero International Franchise Services, LLC embarked on developing territories in Asia Pacific, Europe, Middle East, Africa and the Americas. The companies are private and headquartered in California’s Silicon Valley.


Intero Folsom Lake Grand Opening

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As a follow up to last week’s post on Intero Folsom Lake Grand Opening Celebration, we would like to share the event’s success with you! Check out the photos for a glimpse of the celebration!


Intero Houston’s Katie Maxwell on the NEWS!

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Our very own Intero West Ave., Houston broker Katie Maxwell, was featured on the Wake Up Money segment of the FOX 26 Morning News today! She shared her insights on the growing popularity of technology and mobile app usage in real estate, highlighting the use of our texting program 59559. Check her out.

Real Estate Transactions Simpler with Smartphones: MyFoxHOUSTON.com


Short-Term Memory

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As a real-estate broker/owner or sales manager it’s important to balance the requirements of self-assessment and reflection with the ability to dump your short-term memory.

This lesson is played out in virtually every part of our lives; parenting, friendship, business, sports, etc. In a sports context, you’ve heard quarterbacks during their post-game conference recount a fumble, interception or a missed pass to a wide-open receiver, refer to their “forgetting quickly” as the key to overcoming the adversity and leading their team to victory.

Major League Baseball pitchers share their mental perspective after a bad pitch that resulted in a multi-base hit or home run and typically refer to their ability to “leave it behind them” as the key to being able to get back on the mound, assess the next batter and serve up strikes to get themselves out of a bad inning. In fact, last month I had an opportunity to listen to Major League Baseball pitcher Dallas Braden present to a small group of Realtors. In May of 2010, Dallas accomplished something that had only been done 19 times in the entire HISTORY of Major League Baseball. Dallas threw a perfect game; no walks, hits, runs or errors (watch the final 2 outs of that game here). Dallas talked about the mental discipline he’s established to be able to forget each pitch as it leaves his hand, talk about dumping the short term memory!

No matter the playing field, sports, business, parenting, or friendship, to get to the top you have to be self-aware and assess progress on your own terms. Sure, it’s valuable to get other peoples’ feedback and to have accountability partners and coaches but let’s face it, part of the reason we’ve accomplished success in life is that we’re our own worst critic! And while that’s a characteristic that’s propelled our success, it can also hold us back from growing and accomplishing our bigger goals.

The human condition is rooted in the principle of accomplishment, by nature we don’t want to do things that we’re not good at or put ourselves in a position to fail. The problem with too much self-assessment and second guessing is that we compound mistakes and tell ourselves that we need to “stay put” and not stretch for a bigger goal.

By committing to maintain a “right now” focus and develop a short-term memory for things that we’ve done we’re devoting ourselves to the future. To constantly relive a bad sales meeting, or a conversation with an Agent that didn’t go the way you wanted it to, second guess a decision to hire someone or make a change to your compensation policy is to rehash the past and minimize the pursuit of our bigger goals. When the pitch is thrown, forget it, let’s get on to the next one!!


Intero International Franchise Services, LLC, goes global signing first master franchise agreement in the UK

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Intero brand and innovations now available in the UK and beyond

Silicon Valley, CA (February 16, 2011) –-Intero International Franchise Services, LLC, has signed a master franchise agreement to extend the Intero brand into new markets with GPEA, LTD. 

GPEA, LTD is the owner of two of the largest real estate networks in the UK, the Guild of Professional Estate Agents and Fine & Country. Together their more than 700 offices service the UK. 

Mike Bidwell, Former COO of Fine & Country and today’s CEO of Intero UK explains, “My intention for bringing the Intero® brand to the UK is to revolutionize real estate. The Intero presence in the UK as a leading brand will provide quality services and solidify exceptional relationships.”

Intero Chairman Robert Moles adds, “We are thrilled with this agreement because it allows us to walk right through Europe’s front door to expand the Intero brand, and our spirit of innovation, to a market hungry for a new approach to the traditional real estate brokerage.”

Malcolm Lindley, Founder of the Guild of Professional Estate Agents, stated, “My commitment to maintaining a higher standard in global luxury real estate is perfectly suited to the Intero brand and the people who stand behind it. The systems, training, technologies and unmatched executive team all contribute to an extraordinary approach to real estate that will find great reception in these new markets.”

The launch of Intero® UK follows the recent announcements of the first Asia Intero franchise, Intero Shanghai and the opening of the Intero Hong Kong location.

“Our continued expansion represents the Intero commitment to a global brand presence, a necessary element to thrive and innovate in a real estate business,” concludes Intero CEO Gino Blefari. 

About the Intero® brand

Founded in 2002, Intero Real Estate Services, Inc. has quickly become one of the premier real estate brands in the U.S. In 2004, Intero Franchise Services Inc. began franchising and currently is operating in many of the western states. In 2009, Intero International Franchise Services, LLC embarked on developing territories in Asia Pacific, Europe, Middle East, Africa and the Americas. The companies are private and headquartered in California’s Silicon Valley.