Posts Tagged ‘franchise’

Winning strategies

By Chris Stuart | January 25th, 2011 1 Comment

The other day I attended the annual sales kick-off meeting hosted by one of Intero’s founders, John Thompson. John does a wonderful job of infusing inspiration, humor, and technical sales skill elements into his meetings and I always leave feeling better about life than when I got there! Just one of the nuggets I absorbed during this meeting was a reminder that successful managers focus almost all of their efforts towards creating an environment that attracts excellence. It’s obvious to read, but very hard to implement (like most winning strategies in life).

What I love about JT’s approach is that he recognizes the role of planning and process to achieve an outcome. Unless our mental plans are transferred to written executables, very little of our goals get accomplished. What seems to be difficult is the translation of intangible goals to written plans. Put another way, how do you take a goal statement of, “I want a great culture” and put it into action?

JT, like a lot of great real estate broker/owners and franchisees, take a disciplined approached by first defining what culture means to them, making an inventory of behaviors/programs/tactics that can be used to achieve the ideal culture and then organizing ownership within the office to take charge of ensuring the pieces are executed without the detailed oversight and involvement of the leader (delegation is key).

As an example, JT leverages a ‘team’ or ‘committee’ approach to ensure that his office has fun. He also focuses on charity, community engagement, professional representation within the local boards, and a continued focus on training. In his office, JT has defined these pillars as the key ingredients in his winning culture recipe and by delegating ownership of each group to people other than the official leader you get a wider base of influence within the office and a greater sense of pride for the outcome.

Whether growing your marketshare, increasing the number of agents, improving your per-person-productivity, or creating a world-class culture, there’s a process to follow in order to create your desired outcome. Have clarity in your goals, be methodical in your planning, delegate the implementation, and share the credit for the results!!

It’s great working with you JT!


Nha Investments announces its recent joining as a franchise with Intero Real Estate Services, Inc.

By Teressa Francis | January 8th, 2011 6 Comments

Steven Tran and Dylan Nguyen open doors to two innovative offices

CUPERTINO, Calif. – January 8, 2011 – The new InteroNha office will be holding the grand opening of their new office located in Milpitas on January 8, 2011, with the anticipated completion of Vietnam Town, a state-of-the-art commercial business model that caters to an Asian market, in the near future.

Today, Intero is the #1 real estate company in Silicon Valley and has extended their reach across the country and around the globe. The Intero family now includes over 1,800 agents 40 offices.

Dylan Nguyen and Steven Tran, cofounders of Nha Investments, created the company as a vehicle for purchasing properties for investors and then selling them to yield the highest returns. In 2010, they utilized their own real estate company to successfully acquire 54 homes in a span of 10 months. Along with their investment firm, they specialize in commercial real estate and have international connections.

Consequently, Steven and Dylan were looking at expanding their business opportunities. Therefore, they searched for a major real estate firm that could help bring this venture to reality. Nguyen feels that “Intero meets all the needs we were looking for in regards to leadership, management, systems, support, and most importantly, visionary.”

“We are pleased to welcome their outstanding service in traditional and investment real estate transactions.” said Intero CEO Gino Blefari. “This expansion represents Intero’s commitment to a global brand presence, a necessary element to thrive and innovate in a real estate business.”

Nguyen and Tran have brought to their team Hector Molina, who has been in real estate for the past 25 years as a lender, developer, realtor, manager, and previous owner of a national real estate firm. He offers the direction and consultation of the expanded business venture that is already in place, and will also be in charge of recruiting and managing agents.

Molina emphasizes: “Companies that want to be successful need to use the EE Method, which does not stand for electrical engineering, but for Effectiveness and Efficiency. Companies without a vision perish. I feel that InteroNha productively follows this model while holding on to their vision.”

Another important team member is Mai Le, who has been in the real estate title industry for the past 10 years. Le joins InteroNha as their Operations Manager.

Other services that InteroNha will offer to the real estate community are a short sales department, commercial division, and future aggressive marketing, including radio. Currently, they have 10 agents and numerous inquiries to become part of their team.   

Intero Milpitas                                     Intero Vietnam Town  
200 Serra Way #44                              1 unit within 909-990 Story Rd.
Milpitas, CA 95035                             San Jose, CA 95122    
                                   
At Intero, we’re confident that we can make a real difference to the clients we serve. We’re responsive to the needs of today’s customers, and dedicated to constructive change and innovation in every area of the real estate transaction.

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Intero Real Estate Services, Inc. expands innovative franchise network in California and Nevada

By Teressa Francis | July 26th, 2010 12 Comments

Leading U.S. brokerage announces franchises in Discovery Bay, Brentwood, San Diego and Minden, NV

 
CUPERTINO, SILICON VALLEY, USA – July 26, 2010 — Intero Real Estate Services <http://interorealestate.com> , a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, announced its continued expansion with the conversion of a former Alain Pinel brokerage affiliate in Discovery Bay and Brentwood, CA to the Intero Real Estate brand, and the addition of new franchises in San Diego, CA, and Minden, NV.

More than forty agents will join Intero Discovery Bay and Intero Downtown Brentwood franchise. This office will complement an existing Intero franchise in Brentwood.

“We are pleased to welcome our new franchisees and agents today at a time when our competitors are retrenching,” said Intero Real Estate Services COO Tom Tognoli. “This expansion speaks to our commitment to innovate and thrive in an ever-changing business.”

LeeAnn Hogge, co-owner and manager of what will become the new Intero Discovery Bay and Downtown Brentwood offices, said: “We’re thrilled to become part of the Intero® family, and feel good knowing that we’ll have the technology and expertise needed to win in today’s market.”

Bryan Hogge, co-owner and manager of the future Intero Discovery Bay and Intero Downtown Brentwood offices, added: “We’ve worked hard to build our reputations in this market and the Intero® brand will help us grow and innovate upon that foundation.”

Intero Downtown Brentwood is the second Intero franchise to open in Brentwood, CA, joining the very first Intero franchise at 5541 Lone Tree Way, established in 2005 by owners Denise McGrew and Erin Gonzalez.

Intero also announces two new franchises in San Diego, CA and Minden, NV. Intero El Cajon, will be owned and managed by Sandy Miller, and Intero Minden Nevada, will be owned and managed by Teddy Carlson-Brown.

Discovery Bay/Downtown Brentwood

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Intero Real Estate Services, Inc. makes new, more efficient real estate office model available to franchisees worldwide

By Teressa Francis | May 4th, 2010 2 Comments

The ‘AndareSM‘ Office, launched in Silicon Valley, enables real estate brokers to sustain profitability while delivering a compelling customer experience

CUPERTINO, SILICON VALLEY, USA – May 4, 2010 — Intero Real Estate Services (http://www.interorealestate.com), a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, has announced that its groundbreaking Andare office model is now available to companies choosing to affiliate with the Intero brand.

The Andare model, first piloted by Intero in Silicon Valley, re-wrote the book on what a real estate office should be: a cost-efficient operation that delivers a memorable experience to agents and consumers alike. Gone are the seldom-used cubicles, replaced with wired pods for agents who drop-in and head out. Gone are the fax machines, file cabinets and copiers, replaced with wireless Internet and Web-based transaction management. The Andare office is an environment built for today and tomorrow, not yesterday.

A multimedia presentation of the Andare office can be viewed online.

‘The economics of a real estate brokerage today are different than a few years ago – that’s a fact that cannot be ignored’ said Gino Blefari, President and CEO of Intero Real Estate Services. ‘The real estate office as we have known it needed to change, so we reinvented it completely with Andare.’

Intero has developed a turnkey plan for franchisees around the globe to create their own Andare offices. Research, floor plans, operational and management practices and consulting are available to Intero affiliates that wish to open Andare offices in their markets.

‘Andare was a big part of my decision to affiliate with the Intero brand because it gave me something new and exciting to bring to the marketplace and will put me on a profitable track from day one,’ said Sandy Miller, the owner of the soon to be built Intero Rancho San Diego, California branch. ‘There’s a lot of talk about innovation in real estate right now, but Intero was the only company that delivered substance.’

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Intero Real Estate Services, Inc. wins prestigious Website award from Leading Real Estate Companies of the World

By Teressa Francis | March 26th, 2010 3 Comments

Organization representing over 600 premier real estate companies in 35 countries across the globe recognizes Intero for design excellence

CUPERTINO, SILICON VALLEY, USA – March 25, 2010 — Intero Real Estate Services (http://interorealestate.com), a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, was awarded the Leading Real Estate Companies of the World® Best Visual Design of 2009 award for its flagship website, interorealestate.com.

The award was presented by Leading Real Estate Companies of the World®, a global network of distinctive real estate firms, at the organization’s annual conference in Las Vegas, Nevada.

The award comes on the heels of a recent redesign of interorealestate.com to reflect the latest design standards, highlight the company’s expanding international presence and create a visual experience that reflects the spirit of innovation that drives the Intero brand.

“It is not a coincidence that our global headquarters sits next to the Apple® Computer campus,” said Gino Blefari, Intero® President and CEO. “We recognize the importance of design in everything we do – especially online, which is where most property buyers and sellers first encounter real estate brands today.”

Bob Moles, the Intero Chairman, added, “Real estate operators around the world have known for years that the Web is a critically important brand touchpoint, but most have failed to take action and make the investments needed to deliver usable, compelling online experiences. We believe this inaction is no longer sustainable and have made the investments needed to ensure our growing network of franchisees excel in this area.”

The Intero® approach to designing online experiences is based on a set of principles any company, in any country, would do well to follow:

User focused design: Design should be driven by the needs of end users, not the brand. This requires taking the time to understand what property buyers and sellers want when they go online, then delivering it to them in the clearest way possible. Though simple, this idea has been largely ignored by real estate companies intent on designing with their needs in mind.

Restraint: Website design in real estate has long been plagued by unnecessary complexity. Designs laden with marginally useful features, self-promotional copy and heavy graphics are the norm. This gets in the way of users seeking what they truly want, which ultimately harms the brand.

Quality: Real estate companies that spend millions on palatial offices and expensive print collateral often balk at spending thousands on quality Web design. This is exactly backwards. Insisting on – and investing in – good Web design is imperative.

Concludes Blefari, “This award is an important validation for us, and one we are particularly honored to receive given the strength and breadth of the organizations in the Leading Real Estate Companies of the World® network.”

About the Intero® brand

Founded in 2002 Intero Real Estate Services, Inc. has quickly become one of the premier real estate brands in the U.S. Today, the Intero® brand has over 1,800 agents and 40 company owned and franchise offices covering California, Colorado, Nevada and Texas. The company is private and headquartered in California’s Silicon Valley.

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