Posts Tagged ‘Gino Blefari’

Intero Real Estate Services, Inc. executives keynote prestigious global real estate seminars in Singapore and Hong Kong

By Teressa Francis | July 9th, 2010 1 Comment

Blefari and Moles share innovative approach to distressed property opportunity globally as well as in the U.S.

CUPERTINO, SILICON VALLEY, USA – July 1, 2010 — Intero Real Estate Services, a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, announced that its Chairman, Robert Moles, and CEO, Gino Blefari, recently made keynote presentations at two prestigious global real estate seminars in Singapore and Hong Kong to share insights learned from leading the exponential growth of a global brokerage company in the distressed property market.

Gino Blefari, Intero® President and CEO, spoke at the iProperty Real Estate Seminar 2010 in Singapore about distressed property opportunity both globally and in the U.S. He said that while real estate is still very much a local business, market insights and technology innovation can be shared globally to new markets and new business partners. Both factors have been critical to Intero’s own growth.

“Not all markets are distressed markets, but all markets have distressed property opportunities. California has been at the epicenter of the global housing crisis, yet Intero has grown to lead in market share in Santa Clara County, the largest market in Silicon Valley, in spite of this challenge. We did so by leveraging technology and honing a deep understanding of current market dynamics and letting those insights guide our actions,” Blefari said.

Robert Moles, Intero® Chairman, gave a keynote presentation about the global distressed property opportunities at the SMART Investment & International Property Expo in Hong Kong in June. Said Moles on the experience, “We are excited to share our story of success in distressed markets with agents and investors from across the globe as we continue the worldwide expansion of our brand.” Moles continued, “Our experience in California gives us a unique perspective on thriving in a difficult market.”

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Intero Real Estate Services, Inc. makes new, more efficient real estate office model available to franchisees worldwide

By Teressa Francis | May 4th, 2010 0 Comments

The ‘AndareSM‘ Office, launched in Silicon Valley, enables real estate brokers to sustain profitability while delivering a compelling customer experience

CUPERTINO, SILICON VALLEY, USA – May 4, 2010 — Intero Real Estate Services (http://www.interorealestate.com), a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, has announced that its groundbreaking Andare office model is now available to companies choosing to affiliate with the Intero brand.

The Andare model, first piloted by Intero in Silicon Valley, re-wrote the book on what a real estate office should be: a cost-efficient operation that delivers a memorable experience to agents and consumers alike. Gone are the seldom-used cubicles, replaced with wired pods for agents who drop-in and head out. Gone are the fax machines, file cabinets and copiers, replaced with wireless Internet and Web-based transaction management. The Andare office is an environment built for today and tomorrow, not yesterday.

A multimedia presentation of the Andare office can be viewed online.

‘The economics of a real estate brokerage today are different than a few years ago – that’s a fact that cannot be ignored’ said Gino Blefari, President and CEO of Intero Real Estate Services. ‘The real estate office as we have known it needed to change, so we reinvented it completely with Andare.’

Intero has developed a turnkey plan for franchisees around the globe to create their own Andare offices. Research, floor plans, operational and management practices and consulting are available to Intero affiliates that wish to open Andare offices in their markets.

‘Andare was a big part of my decision to affiliate with the Intero brand because it gave me something new and exciting to bring to the marketplace and will put me on a profitable track from day one,’ said Sandy Miller, the owner of the soon to be built Intero Rancho San Diego, California branch. ‘There’s a lot of talk about innovation in real estate right now, but Intero was the only company that delivered substance.’

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Intero Real Estate Services, Inc. sustains profitability through innovation in 2009

By Teressa Francis | March 4th, 2010 0 Comments

Intero Real Estate Services (http://www.interorealestate.com), a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, announced today that its brokerage operation – based in California’s Silicon Valley – was profitable in 2009 despite persistent challenges in the housing sector. Intero was founded in 2002 and became one of the fastest growing companies in the history of U.S. real estate.

2009 was a challenging year in real estate. Intero executives attribute the company’s success in this environment to a long-term commitment to innovation that allowed Intero to realize efficiencies other companies were unprepared to leverage, seize opportunities before its competitors and retain productive agents and franchisees.

“Intero sprung from the cradle of innovation here in Silicon Valley, so doing things that are new, pursuing ideas that are different – it’s a spirit that is an integral part of our brand,” said Gino Blefari, Intero’s President and CEO. “While most in our industry remained static in old models which no longer worked, we decided to act – and that action is directly tied to our continued profitability.”

Bob Moles, Intero’s Chairman, added, “Increasing top line revenue growth in 2009 while at the same time growing our bottom line profit in this real estate environment, demonstrates convincingly that the Intero® brand, tools and systems are positioned to perform well even in down markets.”

Blefari offered several examples of initiatives driving Intero’s success, including:

Technology innovation: Intero aggressively pursued the mobile opportunity in 2009, resulting in greater consumer engagement and enhanced productivity for agents and franchisees. The 2009 Intero mobile initiative included a GPS-enabled listings service, a WAP (browser-based) mobile application, and a native iPhone application.

A pioneering new office model: While many real estate organizations continue to discuss a leaner, more attractive office model, the Intero Andare(sm) office concept experienced its third full year of operation. The Intero Andare office concept features a “cafe-style” workspace, a paperless work-flow and a high-tech, stylish appearance that permits brokerage operators to realize efficiencies while presenting a more compelling brand experience to consumers and agents.

An aggressive digital media strategy: Over the past three years Intero shifted 90% of its media spend from print to digital, increasing Web traffic and consumer and agent engagement. In 2009 the company accelerated this effort, launching a network of blogs, expanding its presence on Facebook, Twitter and YouTube and launching a highly successful series of email newsletters.
“The Intero® brand, with its proven formula for rapid growth and sustained profitability, has been received extremely well by entrepreneurs around the world looking for a compelling business opportunity,” said Javier Parraga, President of Intero International Franchise Services, LLC. “Because of the innovative spirit that drives the company, we’ve been able to present a compelling picture that other, more traditional brands cannot.”

Concludes Blefari, “2009 was a difficult year in many ways, but served to validate our vision for a different kind of real estate organization guided by an innovative sensibility that produces results.”

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Gino Blefari speaks at the 2009 REALTORS® Conference this Friday

By Teressa Francis | November 11th, 2009 0 Comments

Gino Blefari, Intero’s President and CEO will be a featured panelist at the 2009 REALTORS® Conference this weekend, Nov. 13-16th in San Diego, CA. Held at the San Diego Convention Center, this year’s conference will once again bring together Realtors from around the nation for educational sessions discussing issues that effect the real estate industry today and in the future.

Gino’s panel will be on Friday, Nov 13th from 12:30 – 2pm at the San Diego Convention Center, room 6B. His program’s focus is Maximizing Distressed Property Business.  The panel of brokers will be discussing how each has identified ways to prosper in the distressed property business and will be sharing different strategies related to succeeding in this niche. They will also present effective ways for Realtors to talk with and educate buyers about foreclosures, REOs and short sales.

If you are in San Diego, also keep an eye out for Tom Tognoli, Intero Real Estate COO, and John Thompson, Intero Real Estate Executive Vice President who also will be attending the conference.

See you there!

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