Posts Tagged ‘innovation’

Top producing real estate agent Teddy Carlson-Brown and partner Dennis McDuffee open doors to two innovative offices

By Teressa Francis | October 13th, 2010 3 Comments

#1 Market share realtor announces new offices in Gardnerville, NV and Markleeville, CA

CUPERTINO, SILICON VALLEY, USA – October 1, 2010 – Teddy Carlson-Brown and business partner Dennis McDuffee will have a grand opening of their new Intero Real Estate Services office in Gardnerville, NV on October 14, 2010. Their second office will soon open in Markleeville, CA.

Teddy Carlson-Brown, broker and owner of the new Intero Gardnerville and Markleeville, explains: “Intero is an exciting company with a whole new perspective on selling real estate.” She feels that providing agents with cutting edge technology, the best in training and tools and a positive, high energy work environment, along with strong leadership and management is a necessity to being successful in real estate sales in today’s market.

“We are pleased to have Intero Gardnerville and Intero Markleeville become part of the Intero® family,” said Intero Real Estate Services President and CEO Gino Blefari. “We’ve always thought about expansion in terms of the individuals involved, not the geography. We go where we find people who are the right fit for Intero because they have the same values and believe in the culture we’ve created. Teddy and Dennis are those people. With them on board, we simply couldn’t pass on the opportunity to expand in California and into Nevada.”

Teddy has been a top producing real estate agent for the past 15 years. She is a licensed broker in both California and Nevada and specializes in residential and land sales. Teddy has had many wonderful years with Coldwell Banker ITILDO Inc. in the Carson Valley, but was ready to take her career to the next level and that meant owning her own company.

Dennis McDuffee, partner, added: “We plan to have a small office of agents who work together as a team and who possess the qualities for success.”

Dennis has over twenty years of experience in real estate, all being in Carson Valley. He is eager to make Intero Real Estate the premier real estate company of Carson Valley. He is convinced that Carson Valley is ready for the innovative technology that Intero brings.

Bob Moles, Chairman of Intero Real Estate Services, added: “We’ve pulled together an excellent management team with years of experience in the industry. Gardnerville, NV and Markleeville, CA present an incredible opportunity for us because of the strength of the real estate market here and the leadership ability of Teddy and Dennis.”

Teddy and Dennis will open the doors to their new real estate offices in Gardnerville, NV and Markleeville, CA and are focused on creating an energetic office with happy and satisfied clients as the end result. Their team includes Christy Canatsey-Malarchuk- Administrative Assistant and Nevada licensed Realtor, Beth Cressaty- Marketing Coordinator and Nevada/California licensed Salesperson, John Cressaty- IT Manager and California Salesperson, John Hamer- Nevada Broker Salesman, Joanne Snarr- The Balance Sheet/Accounting, Vicki Hone- Nevada Salesperson, David Wasick- Nevada & California Broker and Attorney, John “JP” Pilkinton- Nevada and California Salesperson, Jill Nichel- Nevada Salesperson, Ashley Coleman- Nevada Salesperson, Phil Sullivan- Nevada Salesperson, Theresa Guimont- Nevada Salesperson, and Janet Gookin- CA Broker/NV Salesperson.

At Intero, we’re confident that we can make a real difference to the clients we serve. We’re responsive to the needs of today’s customers, and dedicated to constructive change and innovation in every area of the real estate transaction.

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Intero Real Estate Services, Inc. now offers property search in 13 languages

By Teressa Francis | September 13th, 2010 3 Comments

Leading U.S. brokerage announces website feature enabling easier search for buyers around the globe.

CUPERTINO, SILICON VALLEY, USA – September 13, 2010 — Intero Real Estate Services, a leading U.S. real estate brokerage that has expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, announced that it now has the capability to search any property within MLSListings on InteroRealEstate.com in 13 languages, expanding home search capabilities to buyers more comfortable using their native language.

The new translation feature makes finding property easier for the company’s international customers as well as Intero’s domestic buyers, which represent a widely diverse demographic. It is also vastly more user-friendly and accurate than “machine translation” tools, which many real estate companies currently use. Visitors to InteroRealEstate.com can be assured that native speakers have translated property information, with special attention to real estate terms.

The language option is very simple to use. Just visit InteroRealEstate.com and choose among the languages listed at the bottom of the property search box. Once chosen, all the search parameters, listing results and property details will then appear in the user’s language of choice. Languages available include English, Spanish, French, German, Italian, Russian, Japanese, Chinese Traditional, Chinese Simplified, Vietnamese, Portuguese, Polish and Korean.

“At Intero we have realized that our consumer reach goes beyond the U.S.,” said Gino Blefari, President and CEO of Intero. “Recognizing our global audience, it was important for us to make the real estate Internet experience easy and understandable – and to invest in the technologies needed to make that possible.”

“Intero now offers franchise opportunities to entrepreneurs around the globe serving incredibly diverse markets,” Bob Moles, Chairman of Intero added. “Offering a compelling online real estate experience in any language is critically important to their success.”

Concludes Blefari, “Innovation is our commitment and in this case that means delivering a better solution for non English-speaking buyers than our competitors. I believe we have made that happen.”

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Intero Real Estate Services, Inc. wins prestigious Website award from Leading Real Estate Companies of the World

By Teressa Francis | March 26th, 2010 3 Comments

Organization representing over 600 premier real estate companies in 35 countries across the globe recognizes Intero for design excellence

CUPERTINO, SILICON VALLEY, USA – March 25, 2010 — Intero Real Estate Services (http://interorealestate.com), a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, was awarded the Leading Real Estate Companies of the World® Best Visual Design of 2009 award for its flagship website, interorealestate.com.

The award was presented by Leading Real Estate Companies of the World®, a global network of distinctive real estate firms, at the organization’s annual conference in Las Vegas, Nevada.

The award comes on the heels of a recent redesign of interorealestate.com to reflect the latest design standards, highlight the company’s expanding international presence and create a visual experience that reflects the spirit of innovation that drives the Intero brand.

“It is not a coincidence that our global headquarters sits next to the Apple® Computer campus,” said Gino Blefari, Intero® President and CEO. “We recognize the importance of design in everything we do – especially online, which is where most property buyers and sellers first encounter real estate brands today.”

Bob Moles, the Intero Chairman, added, “Real estate operators around the world have known for years that the Web is a critically important brand touchpoint, but most have failed to take action and make the investments needed to deliver usable, compelling online experiences. We believe this inaction is no longer sustainable and have made the investments needed to ensure our growing network of franchisees excel in this area.”

The Intero® approach to designing online experiences is based on a set of principles any company, in any country, would do well to follow:

User focused design: Design should be driven by the needs of end users, not the brand. This requires taking the time to understand what property buyers and sellers want when they go online, then delivering it to them in the clearest way possible. Though simple, this idea has been largely ignored by real estate companies intent on designing with their needs in mind.

Restraint: Website design in real estate has long been plagued by unnecessary complexity. Designs laden with marginally useful features, self-promotional copy and heavy graphics are the norm. This gets in the way of users seeking what they truly want, which ultimately harms the brand.

Quality: Real estate companies that spend millions on palatial offices and expensive print collateral often balk at spending thousands on quality Web design. This is exactly backwards. Insisting on – and investing in – good Web design is imperative.

Concludes Blefari, “This award is an important validation for us, and one we are particularly honored to receive given the strength and breadth of the organizations in the Leading Real Estate Companies of the World® network.”

About the Intero® brand

Founded in 2002 Intero Real Estate Services, Inc. has quickly become one of the premier real estate brands in the U.S. Today, the Intero® brand has over 1,800 agents and 40 company owned and franchise offices covering California, Colorado, Nevada and Texas. The company is private and headquartered in California’s Silicon Valley.

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Intero Real Estate Services, Inc. sustains profitability through innovation in 2009

By Teressa Francis | March 4th, 2010 1 Comment

Intero Real Estate Services (http://www.interorealestate.com), a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, announced today that its brokerage operation – based in California’s Silicon Valley – was profitable in 2009 despite persistent challenges in the housing sector. Intero was founded in 2002 and became one of the fastest growing companies in the history of U.S. real estate.

2009 was a challenging year in real estate. Intero executives attribute the company’s success in this environment to a long-term commitment to innovation that allowed Intero to realize efficiencies other companies were unprepared to leverage, seize opportunities before its competitors and retain productive agents and franchisees.

“Intero sprung from the cradle of innovation here in Silicon Valley, so doing things that are new, pursuing ideas that are different – it’s a spirit that is an integral part of our brand,” said Gino Blefari, Intero’s President and CEO. “While most in our industry remained static in old models which no longer worked, we decided to act – and that action is directly tied to our continued profitability.”

Bob Moles, Intero’s Chairman, added, “Increasing top line revenue growth in 2009 while at the same time growing our bottom line profit in this real estate environment, demonstrates convincingly that the Intero® brand, tools and systems are positioned to perform well even in down markets.”

Blefari offered several examples of initiatives driving Intero’s success, including:

Technology innovation: Intero aggressively pursued the mobile opportunity in 2009, resulting in greater consumer engagement and enhanced productivity for agents and franchisees. The 2009 Intero mobile initiative included a GPS-enabled listings service, a WAP (browser-based) mobile application, and a native iPhone application.

A pioneering new office model: While many real estate organizations continue to discuss a leaner, more attractive office model, the Intero Andare(sm) office concept experienced its third full year of operation. The Intero Andare office concept features a “cafe-style” workspace, a paperless work-flow and a high-tech, stylish appearance that permits brokerage operators to realize efficiencies while presenting a more compelling brand experience to consumers and agents.

An aggressive digital media strategy: Over the past three years Intero shifted 90% of its media spend from print to digital, increasing Web traffic and consumer and agent engagement. In 2009 the company accelerated this effort, launching a network of blogs, expanding its presence on Facebook, Twitter and YouTube and launching a highly successful series of email newsletters.
“The Intero® brand, with its proven formula for rapid growth and sustained profitability, has been received extremely well by entrepreneurs around the world looking for a compelling business opportunity,” said Javier Parraga, President of Intero International Franchise Services, LLC. “Because of the innovative spirit that drives the company, we’ve been able to present a compelling picture that other, more traditional brands cannot.”

Concludes Blefari, “2009 was a difficult year in many ways, but served to validate our vision for a different kind of real estate organization guided by an innovative sensibility that produces results.”

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