Posts Tagged ‘Intero Franchise Services’

Intero Franchise Services, Inc. further expands presence internationally

By Teressa Francis | January 16th, 2012 0 Comments

Announcing Intero Los Cabos

Cupertino, California – (January 16, 2012) – Intero Franchise Services, Inc. announced its continued expansion with the opening of a new international location in San Jose del Cabo within the municipality of Los Cabos, Mexico. This office will be in the center of town, located next door to the local Starbucks, at Local 7 in the plaza mega commercial.

Franchise owners and partners, Steve Boyle and Richard Rand are converting their existing brokerage to Intero Los Cabos. The renovation is scheduled to be completed very soon and they are looking forward to their grand opening celebration Thursday, February 2, 2012 between 5pm – 9pm.

With all existing agents on board, Steve and Richard anticipate to grow their office to become the premier real estate company in Los Cabos. They plan to create an office that is focused on selling the lifestyle dream. Being a multifaceted residential brokerage, they want to also entice developers to the vacation properties available in Mexico.

“We are excited to extend the Intero brand into the Mexico market,” said Steve Boyle, acting broker of Intero Los Cabos. “There is a lifestyle opportunity that exists in San Jose del Cabo. The Intero brand’s strength in the U.S. and internationally make it the ideal partner to provide quality real estate investment opportunities to our client base. The Intero system therefore will revolutionize the way real estate is done here.”

“We are pleased to have Intero Los Cabos become part of the Intero® family,” said Intero Real Estate Services President and CEO Gino Blefari. “We’ve always thought about expansion in terms of the individuals involved. We go where we find people who are the right fit for the Intero brand because they have the same values and believe in the culture we’ve created. Steve Boyle and Richard Rand are those people. With them on board, we simply couldn’t pass on the opportunity to expand into Mexico.”

Intero Los Cabos:
Los Cabos S. de R.L. de C.V.
Local 7 de la Unidad Comercial ubicada en Boulevard Mauricio Castro no. 4650,
Col. Zona Hotelera,
San José del Cabo, Baja California Sur, C.P. 23400

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Intero Franchise Services, Inc. Executes a Definitive Master Franchise Agreement for the Houston Metropolitan Area

By Teressa Francis | February 24th, 2011 7 Comments

Innovative brokerage company further expands national presence with the opening of the first Intero® Andare(sm) office in Texas

Silicon Valley, CA (February 24, 2011) – Intero Franchise Services, Inc. has signed a master franchise agreement in Texas with Avanti Capital Management (“Avanti”), a real estate investment group operating in the Houston metropolitan area.

Avanti will operate as a master franchise of the Intero Brand with an exclusive territory that encompasses the Houston, Texas metropolitan area. Avanti’s aggressive growth plans include, through an affiliate, opening its first company owned office located in West Ave, this spring. West Ave is a hip luxury urban neighborhood located in the heart of River Oaks. Initial franchise locations are planned in the Katy and Woodlands markets.

“We are honored to align with the Intero family of companies, a premier brand with an amazing story that is rapidly expanding domestically and internationally,” said Avanti CEO and President of Intero Houston, Daniel Ciscomani. “We are excited to introduce a fresh approach into the Houston market with innovative systems, training, technologies, and unmatched executive leadership.”

The Intero office in West Ave will be led by local broker, Katie Maxwell, and will feature the Intero Andare design, a smaller technology-rich and more eco-friendly space designed for today’s mobile REALTOR.

“The economics of a real estate brokerage today are different than a few years ago,” said Tom Tognoli Intero COO. “Ciscomani’s progressive business philosophy coupled with the Intero Andare office model will revolutionize the way real estate is done in Houston.”

Intero President and CEO Gino Blefari added, “Continuing to build on our global presence, this agreement presents an incredible opportunity to further align Intero with internationally recognized U.S. markets.”

The launch of Intero Houston follows the recent announcements of Intero UK, Intero Shanghai and Intero Hong Kong locations.

About the Intero® brand

Founded in 2002, Intero Real Estate Services, Inc. has quickly become one of the premier real estate brands in the U.S. In 2004, Intero Franchise Services Inc. began franchising and currently is operating in many of the western states. In 2009, Intero International Franchise Services, LLC embarked on developing territories in Asia Pacific, Europe, Middle East, Africa and the Americas. The companies are private and headquartered in California’s Silicon Valley.

About Avanti

Avanti is a Texas based boutique private equity group that represents an exclusive network of domestic and overseas investors who are seeking attractive investment opportunities in real estate.

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Winning strategies

By Chris Stuart | January 25th, 2011 1 Comment

The other day I attended the annual sales kick-off meeting hosted by one of Intero’s founders, John Thompson. John does a wonderful job of infusing inspiration, humor, and technical sales skill elements into his meetings and I always leave feeling better about life than when I got there! Just one of the nuggets I absorbed during this meeting was a reminder that successful managers focus almost all of their efforts towards creating an environment that attracts excellence. It’s obvious to read, but very hard to implement (like most winning strategies in life).

What I love about JT’s approach is that he recognizes the role of planning and process to achieve an outcome. Unless our mental plans are transferred to written executables, very little of our goals get accomplished. What seems to be difficult is the translation of intangible goals to written plans. Put another way, how do you take a goal statement of, “I want a great culture” and put it into action?

JT, like a lot of great real estate broker/owners and franchisees, take a disciplined approached by first defining what culture means to them, making an inventory of behaviors/programs/tactics that can be used to achieve the ideal culture and then organizing ownership within the office to take charge of ensuring the pieces are executed without the detailed oversight and involvement of the leader (delegation is key).

As an example, JT leverages a ‘team’ or ‘committee’ approach to ensure that his office has fun. He also focuses on charity, community engagement, professional representation within the local boards, and a continued focus on training. In his office, JT has defined these pillars as the key ingredients in his winning culture recipe and by delegating ownership of each group to people other than the official leader you get a wider base of influence within the office and a greater sense of pride for the outcome.

Whether growing your marketshare, increasing the number of agents, improving your per-person-productivity, or creating a world-class culture, there’s a process to follow in order to create your desired outcome. Have clarity in your goals, be methodical in your planning, delegate the implementation, and share the credit for the results!!

It’s great working with you JT!

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Intero Franchise Services, Inc. Signs Three New Franchisees Resulting in Five New California Locations

By Teressa Francis | January 10th, 2011 3 Comments

Leading U.S. brokerage announces Rich La Rue as the area developer in Southern California

CUPERTINO, Calif. – January 7, 2011 — Intero Real Estate Services, a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, announced the signing of three new franchisees resulting in five new offices in California. Additionally announced, Rich La Rue will serve as the Intero area developer in Southern California.

As President and the Intero area developer in Southern California, La Rue will convert his two real estate brokerage offices to Intero in Palm Springs and Palm Desert. Both offices are scheduled to operate under the Intero brand beginning on January 7 with more than 100 agents combined.

“In an extremely difficult time in the housing market when many of his competitors were closing offices, Rich La Rue proved his exceptional leadership by growing his operation and succeeding,” said Intero CEO Gino Blefari.

La Rue brings more than 27 years of experience in real estate sales and management to Intero highlighted by his 2010 growth of 59.4% in his company-owned real estate offices.

“I am honored to be joining the Intero brand, a truly innovative organization that is growing while others are shrinking,” said La Rue. “I am excited for the opportunity and all that we can achieve together.”

Two additional Intero Real Estate offices will open in Northern California – one in the Vietnam Town area on the east side of San Jose, and one in Milpitas, which is transitioning on January 8 with approximately 20 agents from the former company name Prestige Realty. The offices will operate under the leadership of owners Steven Tran and Dylan Nguyen and manager, Hector Molina.

Finally, in June, a former Windermere Real Estate office located in the Evergreen area of San Jose, California, will transition to the Intero brand. Marvin and Denise Morris will operate this new franchise location.

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Intero Real Estate Services, Inc. sustains profitability through innovation in 2009

By Teressa Francis | March 4th, 2010 1 Comment

Intero Real Estate Services (http://www.interorealestate.com), a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, announced today that its brokerage operation – based in California’s Silicon Valley – was profitable in 2009 despite persistent challenges in the housing sector. Intero was founded in 2002 and became one of the fastest growing companies in the history of U.S. real estate.

2009 was a challenging year in real estate. Intero executives attribute the company’s success in this environment to a long-term commitment to innovation that allowed Intero to realize efficiencies other companies were unprepared to leverage, seize opportunities before its competitors and retain productive agents and franchisees.

“Intero sprung from the cradle of innovation here in Silicon Valley, so doing things that are new, pursuing ideas that are different – it’s a spirit that is an integral part of our brand,” said Gino Blefari, Intero’s President and CEO. “While most in our industry remained static in old models which no longer worked, we decided to act – and that action is directly tied to our continued profitability.”

Bob Moles, Intero’s Chairman, added, “Increasing top line revenue growth in 2009 while at the same time growing our bottom line profit in this real estate environment, demonstrates convincingly that the Intero® brand, tools and systems are positioned to perform well even in down markets.”

Blefari offered several examples of initiatives driving Intero’s success, including:

Technology innovation: Intero aggressively pursued the mobile opportunity in 2009, resulting in greater consumer engagement and enhanced productivity for agents and franchisees. The 2009 Intero mobile initiative included a GPS-enabled listings service, a WAP (browser-based) mobile application, and a native iPhone application.

A pioneering new office model: While many real estate organizations continue to discuss a leaner, more attractive office model, the Intero Andare(sm) office concept experienced its third full year of operation. The Intero Andare office concept features a “cafe-style” workspace, a paperless work-flow and a high-tech, stylish appearance that permits brokerage operators to realize efficiencies while presenting a more compelling brand experience to consumers and agents.

An aggressive digital media strategy: Over the past three years Intero shifted 90% of its media spend from print to digital, increasing Web traffic and consumer and agent engagement. In 2009 the company accelerated this effort, launching a network of blogs, expanding its presence on Facebook, Twitter and YouTube and launching a highly successful series of email newsletters.
“The Intero® brand, with its proven formula for rapid growth and sustained profitability, has been received extremely well by entrepreneurs around the world looking for a compelling business opportunity,” said Javier Parraga, President of Intero International Franchise Services, LLC. “Because of the innovative spirit that drives the company, we’ve been able to present a compelling picture that other, more traditional brands cannot.”

Concludes Blefari, “2009 was a difficult year in many ways, but served to validate our vision for a different kind of real estate organization guided by an innovative sensibility that produces results.”

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