Posts Tagged ‘Intero International’

Intero International Franchise Services, LLC, goes global signing first master franchise agreement in the UK

By Teressa Francis | February 16th, 2011 2 Comments

Intero brand and innovations now available in the UK and beyond

Silicon Valley, CA (February 16, 2011) –-Intero International Franchise Services, LLC, has signed a master franchise agreement to extend the Intero brand into new markets with GPEA, LTD. 

GPEA, LTD is the owner of two of the largest real estate networks in the UK, the Guild of Professional Estate Agents and Fine & Country. Together their more than 700 offices service the UK. 

Mike Bidwell, Former COO of Fine & Country and today’s CEO of Intero UK explains, “My intention for bringing the Intero® brand to the UK is to revolutionize real estate. The Intero presence in the UK as a leading brand will provide quality services and solidify exceptional relationships.”

Intero Chairman Robert Moles adds, “We are thrilled with this agreement because it allows us to walk right through Europe’s front door to expand the Intero brand, and our spirit of innovation, to a market hungry for a new approach to the traditional real estate brokerage.”

Malcolm Lindley, Founder of the Guild of Professional Estate Agents, stated, “My commitment to maintaining a higher standard in global luxury real estate is perfectly suited to the Intero brand and the people who stand behind it. The systems, training, technologies and unmatched executive team all contribute to an extraordinary approach to real estate that will find great reception in these new markets.”

The launch of Intero® UK follows the recent announcements of the first Asia Intero franchise, Intero Shanghai and the opening of the Intero Hong Kong location.

“Our continued expansion represents the Intero commitment to a global brand presence, a necessary element to thrive and innovate in a real estate business,” concludes Intero CEO Gino Blefari. 

About the Intero® brand

Founded in 2002, Intero Real Estate Services, Inc. has quickly become one of the premier real estate brands in the U.S. In 2004, Intero Franchise Services Inc. began franchising and currently is operating in many of the western states. In 2009, Intero International Franchise Services, LLC embarked on developing territories in Asia Pacific, Europe, Middle East, Africa and the Americas. The companies are private and headquartered in California’s Silicon Valley.

  • Get new posts via email
  • Subscribe

Intero Real Estate Services, Inc. sustains profitability through innovation in 2009

By Teressa Francis | March 4th, 2010 1 Comment

Intero Real Estate Services (http://www.interorealestate.com), a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, announced today that its brokerage operation – based in California’s Silicon Valley – was profitable in 2009 despite persistent challenges in the housing sector. Intero was founded in 2002 and became one of the fastest growing companies in the history of U.S. real estate.

2009 was a challenging year in real estate. Intero executives attribute the company’s success in this environment to a long-term commitment to innovation that allowed Intero to realize efficiencies other companies were unprepared to leverage, seize opportunities before its competitors and retain productive agents and franchisees.

“Intero sprung from the cradle of innovation here in Silicon Valley, so doing things that are new, pursuing ideas that are different – it’s a spirit that is an integral part of our brand,” said Gino Blefari, Intero’s President and CEO. “While most in our industry remained static in old models which no longer worked, we decided to act – and that action is directly tied to our continued profitability.”

Bob Moles, Intero’s Chairman, added, “Increasing top line revenue growth in 2009 while at the same time growing our bottom line profit in this real estate environment, demonstrates convincingly that the Intero® brand, tools and systems are positioned to perform well even in down markets.”

Blefari offered several examples of initiatives driving Intero’s success, including:

Technology innovation: Intero aggressively pursued the mobile opportunity in 2009, resulting in greater consumer engagement and enhanced productivity for agents and franchisees. The 2009 Intero mobile initiative included a GPS-enabled listings service, a WAP (browser-based) mobile application, and a native iPhone application.

A pioneering new office model: While many real estate organizations continue to discuss a leaner, more attractive office model, the Intero Andare(sm) office concept experienced its third full year of operation. The Intero Andare office concept features a “cafe-style” workspace, a paperless work-flow and a high-tech, stylish appearance that permits brokerage operators to realize efficiencies while presenting a more compelling brand experience to consumers and agents.

An aggressive digital media strategy: Over the past three years Intero shifted 90% of its media spend from print to digital, increasing Web traffic and consumer and agent engagement. In 2009 the company accelerated this effort, launching a network of blogs, expanding its presence on Facebook, Twitter and YouTube and launching a highly successful series of email newsletters.
“The Intero® brand, with its proven formula for rapid growth and sustained profitability, has been received extremely well by entrepreneurs around the world looking for a compelling business opportunity,” said Javier Parraga, President of Intero International Franchise Services, LLC. “Because of the innovative spirit that drives the company, we’ve been able to present a compelling picture that other, more traditional brands cannot.”

Concludes Blefari, “2009 was a difficult year in many ways, but served to validate our vision for a different kind of real estate organization guided by an innovative sensibility that produces results.”

  • Subscribe