Posts Tagged ‘Intero real estate’

Intero Real Estate Services, Inc. expands innovative franchise network in California and Nevada

By Teressa Francis | July 26th, 2010 0 Comments

Leading U.S. brokerage announces franchises in Discovery Bay, Brentwood, San Diego and Minden, NV

 
CUPERTINO, SILICON VALLEY, USA – July 26, 2010 — Intero Real Estate Services <http://interorealestate.com> , a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, announced its continued expansion with the conversion of a former Alain Pinel brokerage affiliate in Discovery Bay and Brentwood, CA to the Intero Real Estate brand, and the addition of new franchises in San Diego, CA, and Minden, NV.

More than forty agents will join Intero Discovery Bay and Intero Downtown Brentwood franchise. This office will complement an existing Intero franchise in Brentwood.

“We are pleased to welcome our new franchisees and agents today at a time when our competitors are retrenching,” said Intero Real Estate Services COO Tom Tognoli. “This expansion speaks to our commitment to innovate and thrive in an ever-changing business.”

LeeAnn Hogge, co-owner and manager of what will become the new Intero Discovery Bay and Downtown Brentwood offices, said: “We’re thrilled to become part of the Intero® family, and feel good knowing that we’ll have the technology and expertise needed to win in today’s market.”

Bryan Hogge, co-owner and manager of the future Intero Discovery Bay and Intero Downtown Brentwood offices, added: “We’ve worked hard to build our reputations in this market and the Intero® brand will help us grow and innovate upon that foundation.”

Intero Downtown Brentwood is the second Intero franchise to open in Brentwood, CA, joining the very first Intero franchise at 5541 Lone Tree Way, established in 2005 by owners Denise McGrew and Erin Gonzalez.

Intero also announces two new franchises in San Diego, CA and Minden, NV. Intero El Cajon, will be owned and managed by Sandy Miller, and Intero Minden Nevada, will be owned and managed by Teddy Carlson-Brown.

Discovery Bay/Downtown Brentwood

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Intero Foundation 7th Annual Golf Tournament

By Teressa Francis | July 20th, 2010 0 Comments

Are you ready to play?

The 7th Annual Intero Foundation Golf Tournament sponsored by Bank of America is next Thursday, July 29th from 12:30 p.m. until 6 p.m. at Cinnabar Hills Golf Club in San Jose.

We are still looking for golfers, so sign up today!

Click the registration card image below to view and print. Mail forms to Deitra Catalano c/o Intero Foundation Golf Tournament 10275 N. De Anza Blvd., Cupertino, CA 95014 or fax to 408.516.8133.

Besides golf, the day features a BBQ lunch, dinner and a raffle.

The Intero Foundation’s mission is “to create awareness in the community by demonstrating good corporate citizenship” and to support organizations that focus on assisting children, their education and their personal development.

It’s gonna be a great day, so see you there!

Thanks again Bank of America!                                                                              

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Intero Real Estate Services, Inc. executives keynote prestigious global real estate seminars in Singapore and Hong Kong

By Teressa Francis | July 9th, 2010 1 Comment

Blefari and Moles share innovative approach to distressed property opportunity globally as well as in the U.S.

CUPERTINO, SILICON VALLEY, USA – July 1, 2010 — Intero Real Estate Services, a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, announced that its Chairman, Robert Moles, and CEO, Gino Blefari, recently made keynote presentations at two prestigious global real estate seminars in Singapore and Hong Kong to share insights learned from leading the exponential growth of a global brokerage company in the distressed property market.

Gino Blefari, Intero® President and CEO, spoke at the iProperty Real Estate Seminar 2010 in Singapore about distressed property opportunity both globally and in the U.S. He said that while real estate is still very much a local business, market insights and technology innovation can be shared globally to new markets and new business partners. Both factors have been critical to Intero’s own growth.

“Not all markets are distressed markets, but all markets have distressed property opportunities. California has been at the epicenter of the global housing crisis, yet Intero has grown to lead in market share in Santa Clara County, the largest market in Silicon Valley, in spite of this challenge. We did so by leveraging technology and honing a deep understanding of current market dynamics and letting those insights guide our actions,” Blefari said.

Robert Moles, Intero® Chairman, gave a keynote presentation about the global distressed property opportunities at the SMART Investment & International Property Expo in Hong Kong in June. Said Moles on the experience, “We are excited to share our story of success in distressed markets with agents and investors from across the globe as we continue the worldwide expansion of our brand.” Moles continued, “Our experience in California gives us a unique perspective on thriving in a difficult market.”

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Intero Real Estate Services climbs to #17 on the 2010 REAL Trends 500 list of America’s largest real estate companies

By Teressa Francis | June 8th, 2010 0 Comments

Silicon Valley-based brokerage and franchisor is the youngest firm among the top twenty companies on prestigious list

CUPERTINO, SILICON VALLEY, USA – June 8, 2010 — Intero Real Estate Services (http://interorealestate.com), a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, announced that it ranked #17, based on sales volume, on the prestigious REAL Trends 500 list of America’s leading real estate companies for 2010.

Intero is also the youngest company within the list’s top twenty firms – a fact that underscores the rapid growth and success of the Intero brand. Intero was founded in 2002 and broke into the REAL Trends top 25 in its second full year of operation – a first for any real estate company.

The REAL Trends 500 list is published by REAL Trends, Inc., a publishing company considered to be a leading source of real estate analysis and information.

“We are honored to make the REAL Trends 500 again – it represents a who’s who of American real estate companies,” said Gino Blefari, Intero President and CEO. “The fact that Intero is one of the youngest firms on the list is particularly meaningful to all of us at Intero who believe real estate is ready for our brand of innovation.”

Intero’s growth is driven by re-thinking the real estate brokerage. The company was among the first to syndicate listings on the Internet, has been recognized for its outstanding Website and has reinvented the real estate office. Intero is now expanding its brand nationally and internationally through master and single-unit franchising.

“The REAL Trends 500 has always been a marker of success in this business,” said Bob Moles, Intero Chairman and former President and CEO of the Real Estate Franchise Group of Cendant Corporation, the largest franchiser of residential and commercial real estate brokerage offices in the world. “The fact that the Intero® brand has made it so far so fast is a validation of our commitment to sustained innovation.”

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Intero Real Estate Services, Inc. makes new, more efficient real estate office model available to franchisees worldwide

By Teressa Francis | May 4th, 2010 0 Comments

The ‘AndareSM‘ Office, launched in Silicon Valley, enables real estate brokers to sustain profitability while delivering a compelling customer experience

CUPERTINO, SILICON VALLEY, USA – May 4, 2010 — Intero Real Estate Services (http://www.interorealestate.com), a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, has announced that its groundbreaking Andare office model is now available to companies choosing to affiliate with the Intero brand.

The Andare model, first piloted by Intero in Silicon Valley, re-wrote the book on what a real estate office should be: a cost-efficient operation that delivers a memorable experience to agents and consumers alike. Gone are the seldom-used cubicles, replaced with wired pods for agents who drop-in and head out. Gone are the fax machines, file cabinets and copiers, replaced with wireless Internet and Web-based transaction management. The Andare office is an environment built for today and tomorrow, not yesterday.

A multimedia presentation of the Andare office can be viewed online.

‘The economics of a real estate brokerage today are different than a few years ago – that’s a fact that cannot be ignored’ said Gino Blefari, President and CEO of Intero Real Estate Services. ‘The real estate office as we have known it needed to change, so we reinvented it completely with Andare.’

Intero has developed a turnkey plan for franchisees around the globe to create their own Andare offices. Research, floor plans, operational and management practices and consulting are available to Intero affiliates that wish to open Andare offices in their markets.

‘Andare was a big part of my decision to affiliate with the Intero brand because it gave me something new and exciting to bring to the marketplace and will put me on a profitable track from day one,’ said Sandy Miller, the owner of the soon to be built Intero Rancho San Diego, California branch. ‘There’s a lot of talk about innovation in real estate right now, but Intero was the only company that delivered substance.’

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Intero Real Estate Services, Inc. wins prestigious Website award from Leading Real Estate Companies of the World

By Teressa Francis | March 26th, 2010 1 Comment

Organization representing over 600 premier real estate companies in 35 countries across the globe recognizes Intero for design excellence

CUPERTINO, SILICON VALLEY, USA – March 25, 2010 — Intero Real Estate Services (http://interorealestate.com), a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, was awarded the Leading Real Estate Companies of the World® Best Visual Design of 2009 award for its flagship website, interorealestate.com.

The award was presented by Leading Real Estate Companies of the World®, a global network of distinctive real estate firms, at the organization’s annual conference in Las Vegas, Nevada.

The award comes on the heels of a recent redesign of interorealestate.com to reflect the latest design standards, highlight the company’s expanding international presence and create a visual experience that reflects the spirit of innovation that drives the Intero brand.

“It is not a coincidence that our global headquarters sits next to the Apple® Computer campus,” said Gino Blefari, Intero® President and CEO. “We recognize the importance of design in everything we do – especially online, which is where most property buyers and sellers first encounter real estate brands today.”

Bob Moles, the Intero Chairman, added, “Real estate operators around the world have known for years that the Web is a critically important brand touchpoint, but most have failed to take action and make the investments needed to deliver usable, compelling online experiences. We believe this inaction is no longer sustainable and have made the investments needed to ensure our growing network of franchisees excel in this area.”

The Intero® approach to designing online experiences is based on a set of principles any company, in any country, would do well to follow:

User focused design: Design should be driven by the needs of end users, not the brand. This requires taking the time to understand what property buyers and sellers want when they go online, then delivering it to them in the clearest way possible. Though simple, this idea has been largely ignored by real estate companies intent on designing with their needs in mind.

Restraint: Website design in real estate has long been plagued by unnecessary complexity. Designs laden with marginally useful features, self-promotional copy and heavy graphics are the norm. This gets in the way of users seeking what they truly want, which ultimately harms the brand.

Quality: Real estate companies that spend millions on palatial offices and expensive print collateral often balk at spending thousands on quality Web design. This is exactly backwards. Insisting on – and investing in – good Web design is imperative.

Concludes Blefari, “This award is an important validation for us, and one we are particularly honored to receive given the strength and breadth of the organizations in the Leading Real Estate Companies of the World® network.”

About the Intero® brand

Founded in 2002 Intero Real Estate Services, Inc. has quickly become one of the premier real estate brands in the U.S. Today, the Intero® brand has over 1,800 agents and 40 company owned and franchise offices covering California, Colorado, Nevada and Texas. The company is private and headquartered in California’s Silicon Valley.

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Intero Real Estate Services, Inc. sustains profitability through innovation in 2009

By Teressa Francis | March 4th, 2010 0 Comments

Intero Real Estate Services (http://www.interorealestate.com), a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, announced today that its brokerage operation – based in California’s Silicon Valley – was profitable in 2009 despite persistent challenges in the housing sector. Intero was founded in 2002 and became one of the fastest growing companies in the history of U.S. real estate.

2009 was a challenging year in real estate. Intero executives attribute the company’s success in this environment to a long-term commitment to innovation that allowed Intero to realize efficiencies other companies were unprepared to leverage, seize opportunities before its competitors and retain productive agents and franchisees.

“Intero sprung from the cradle of innovation here in Silicon Valley, so doing things that are new, pursuing ideas that are different – it’s a spirit that is an integral part of our brand,” said Gino Blefari, Intero’s President and CEO. “While most in our industry remained static in old models which no longer worked, we decided to act – and that action is directly tied to our continued profitability.”

Bob Moles, Intero’s Chairman, added, “Increasing top line revenue growth in 2009 while at the same time growing our bottom line profit in this real estate environment, demonstrates convincingly that the Intero® brand, tools and systems are positioned to perform well even in down markets.”

Blefari offered several examples of initiatives driving Intero’s success, including:

Technology innovation: Intero aggressively pursued the mobile opportunity in 2009, resulting in greater consumer engagement and enhanced productivity for agents and franchisees. The 2009 Intero mobile initiative included a GPS-enabled listings service, a WAP (browser-based) mobile application, and a native iPhone application.

A pioneering new office model: While many real estate organizations continue to discuss a leaner, more attractive office model, the Intero Andare(sm) office concept experienced its third full year of operation. The Intero Andare office concept features a “cafe-style” workspace, a paperless work-flow and a high-tech, stylish appearance that permits brokerage operators to realize efficiencies while presenting a more compelling brand experience to consumers and agents.

An aggressive digital media strategy: Over the past three years Intero shifted 90% of its media spend from print to digital, increasing Web traffic and consumer and agent engagement. In 2009 the company accelerated this effort, launching a network of blogs, expanding its presence on Facebook, Twitter and YouTube and launching a highly successful series of email newsletters.
“The Intero® brand, with its proven formula for rapid growth and sustained profitability, has been received extremely well by entrepreneurs around the world looking for a compelling business opportunity,” said Javier Parraga, President of Intero International Franchise Services, LLC. “Because of the innovative spirit that drives the company, we’ve been able to present a compelling picture that other, more traditional brands cannot.”

Concludes Blefari, “2009 was a difficult year in many ways, but served to validate our vision for a different kind of real estate organization guided by an innovative sensibility that produces results.”

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Intero Real Estate expands brand awareness in Asia Pacific with PropGO.com and PropGOLuxury.com

By Teressa Francis | November 30th, 2009 0 Comments

Intero Real Estate Services, has leveraged technology to grow from its Silicon Valley roots to international prominence, by teaming up Asia’s leading online real estate media group, Asia Interactive Corp.  Asia Interactive Corp.,  which owns PropGO.com (http://PropGO.com) and PropGOLuxury.com (http://www.PropGOluxury.com) brands, have announced  that they have teamed together to bring Intero franchisees, brokers and realtors alike expanded global exposure for their property listings. The Intero® brand, which launched its Asia-Pacific division earlier this year, has already initiated sending all of its luxury property listings to both the http://PropGO.com & http://www.PropGOluxury. com sites. Intero is one of the first U.S. – based real estate brands to gain Asian distribution through Asia Interactive Corp (the only U.S. based online real estate company with operations in Asia).

“This represents a major milestone in our expansion into the Asia-Pacific region, giving us access to a huge audience of buyers throughout the area,” said Al Mendoza, Managing Director of Intero Asia-Pacific, InteroInternational Franchise Services, LLC.’s independent partner in the Asia-Pacific Region. “Intero was one of the first real estate companies to embrace online distribution of listings in the United States and we intend to once again lead the pack in seizing the online opportunity in Asia.”

“Interest in American property in the Asia-Pacific region has increased dramatically in the past year as Asian buyers take advantage of the weak U.S. Dollar and declining housing prices. Furthermore, affluent Chinese see international property investment as a ‘wealth diversification’ play and effective channel to expatriate their large cash reserves.” said George Varvitsiotis, CEO of Asia Interactive Corp, “We are excited at the opportunity to partner with a large and growing U.S. based company who understands and recognizes the opportunity in Asia. Intero will set the trend as more U.S. based Real Estate agencies will realize the advantages of having exposure to affluent China and Asia based property investors.

Intero will soon distribute all of its property listings to PropGO.com as well, which has no pricing threshold on  listings displayed.

“This deal is important to us on two fronts: It cements our position as a new brand in the Asia Pacific region andit provides our American sellers with access to an active and growing pool of buyers throughout Southeast Asia and mainland China,” said Intero President and CEO Gino Blefari. “Real estate is now a global enterprise and our reach cannot be limited by borders.”

Intero Asia-Pacific offers entrepreneurs in the region the opportunity to affiliate with one of the world’s most innovative real estate brands. The Intero® focus on technology, training and superior systems led it to become the fastest organically grown real estate brokerage in U.S. history.

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