Posts Tagged ‘listing syndication’

Intero Franchise Services, LLC, expands footprint in Asia-Pacific region through listings distribution deal with iProperty websites

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Intero now distributes more property listings than any other U.S. broker to the leading online network

Cupertino, CA (October 26, 2010) –- Intero Real Estate Services, Inc. (http://interorealestate.com) a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, announced that is has dramatically expanded its presence in the Asia-Pacific region through a partnership with the iProperty network of websites, which contains several of the region’s leading online real estate destinations.

As part of the deal, Intero® syndicates all of its active listings to iProperty.com’s network of sites, which includes iProperty.com.sg (Singapore), iProperty.com.my (Malaysia), and GoHome.co.hk (Hong Kong). The company now displays more listings on the network than any other U.S. brokerage.

According to the National Association of REALTORS, over $40 billion in U.S. real estate was sold to foreign buyers last year. “You need to be where the buyers are to succeed in real estate,” said Al Mendoza, Managing Director of Intero Asia-Pacific. “And right now, the number of buyers in this region looking for property online is exploding. We saw the opportunity here early and plan to expand our leadership position into the future.”

“The same innovative spirit that propelled Intero from Silicon Valley to national prominence here in the U.S. is driving our expansion into new markets across the globe,” said Intero President and CEO Gino Blefari. “Being the first to do something is something we’re comfortable with and will benefit our customers and partners looking for opportunities in the Asia-Pacific region.”

The Intero Asia-Pacific regional operations offer entrepreneurs in the region the opportunity to affiliate with one of the world’s most innovative real estate brands. The Intero brands focus on technology, training and superior systems led it to become the fastest organically grown real estate brokerage in U.S. history as recognized in Realtor Magazine July 2005. 


Intero Real Estate expands brand awareness in Asia Pacific with PropGO.com and PropGOLuxury.com

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Intero Real Estate Services, has leveraged technology to grow from its Silicon Valley roots to international prominence, by teaming up Asia’s leading online real estate media group, Asia Interactive Corp.  Asia Interactive Corp.,  which owns PropGO.com (http://PropGO.com) and PropGOLuxury.com (http://www.PropGOluxury.com) brands, have announced  that they have teamed together to bring Intero franchisees, brokers and realtors alike expanded global exposure for their property listings. The Intero® brand, which launched its Asia-Pacific division earlier this year, has already initiated sending all of its luxury property listings to both the http://PropGO.com & http://www.PropGOluxury. com sites. Intero is one of the first U.S. – based real estate brands to gain Asian distribution through Asia Interactive Corp (the only U.S. based online real estate company with operations in Asia).

“This represents a major milestone in our expansion into the Asia-Pacific region, giving us access to a huge audience of buyers throughout the area,” said Al Mendoza, Managing Director of Intero Asia-Pacific, InteroInternational Franchise Services, LLC.’s independent partner in the Asia-Pacific Region. “Intero was one of the first real estate companies to embrace online distribution of listings in the United States and we intend to once again lead the pack in seizing the online opportunity in Asia.”

“Interest in American property in the Asia-Pacific region has increased dramatically in the past year as Asian buyers take advantage of the weak U.S. Dollar and declining housing prices. Furthermore, affluent Chinese see international property investment as a ‘wealth diversification’ play and effective channel to expatriate their large cash reserves.” said George Varvitsiotis, CEO of Asia Interactive Corp, “We are excited at the opportunity to partner with a large and growing U.S. based company who understands and recognizes the opportunity in Asia. Intero will set the trend as more U.S. based Real Estate agencies will realize the advantages of having exposure to affluent China and Asia based property investors.

Intero will soon distribute all of its property listings to PropGO.com as well, which has no pricing threshold on  listings displayed.

“This deal is important to us on two fronts: It cements our position as a new brand in the Asia Pacific region andit provides our American sellers with access to an active and growing pool of buyers throughout Southeast Asia and mainland China,” said Intero President and CEO Gino Blefari. “Real estate is now a global enterprise and our reach cannot be limited by borders.”

Intero Asia-Pacific offers entrepreneurs in the region the opportunity to affiliate with one of the world’s most innovative real estate brands. The Intero® focus on technology, training and superior systems led it to become the fastest organically grown real estate brokerage in U.S. history.